This project marked the start of a new online store for premium women’s lingerie on Shopify. The goal was not just to create an online shop, but a refined space where every detail highlights the brand’s exclusivity and gives customers a sense of luxury.

I designed the store with a focus on aesthetics and emotions, creating an intuitive catalog and product page structure to make the shopping process as simple and enjoyable as possible. Every element — from the visual style to responsiveness — was aimed at enhancing the sense of exclusivity.

As a result, the store became a platform that not only sells products but also creates a premium shopping experience and helps the brand stand out from competitors.